purra. iPhone · coming soon
Plastic-free · independently vetted

The plastic in your home
has a better version.

Snap any plastic item and get 3–5 genuinely good plastic-free swaps — each one independently vetted by Purra, backed by real reviews. How we vet →

Snap it/answer a few questions/get 3–5 vetted swaps

Early members get TestFlight access before launch

Early access via TestFlight first. A handful of emails, ever.

Inside the app

purra.Results
Your swaps · independently vetted by Purra
HiBAR shampoo bar
HiBAR Shampoo Bar
★ 4.6 · 2,000 reviews · $15
No Tox Life agave dish brush
Agave Dish Brush
★ 4.6 · 201 reviews · $10
Klean Kanteen insulated water bottle
Klean Kanteen 20oz
REI-stocked · $45

How it works

No accounts, no research rabbit holes. Three steps from "this is plastic" to "this is better."

Snap it

Point your camera at any plastic item in your home — a water bottle, a cutting board, a shampoo bottle — or just type what it is.

Answer a couple of questions

Purra asks two or three quick questions — size, budget, how you use it — so the swaps actually fit your life.

Get 3–5 vetted swaps

Real products in steel, glass, wood, and natural fibers — each with real reviews, an honest materials note, and a one-tap buy link.

Why go plastic-free?

Not because of guilt — because of what the research keeps finding. We read the studies so you don't have to, and we link every claim to its source.

Microplastics are showing up inside us

Peer-reviewed studies have now found plastic particles in human blood, placentas, and brain tissue. Here's what's actually known — and what isn't yet.

Read the evidence → Most of it arrives through everyday products

Plastic tea bags, bottled water, cutting boards, synthetic laundry — the measured routes plastic takes into food and drink.

See the pathways → Switching genuinely moves the needle

Swapping the products that touch your food and drink measurably cuts what you take in — bottled-to-tap alone is a ~20x difference.

See what works →

Independently vetted. Never pay-to-play. Every product in Purra clears four checks — genuinely plastic-free materials, real per-product reviews, an independent editorial source, and a verified live listing. Commission never affects rankings, and categories where nothing clears the bar stay honestly empty. Read the full methodology →

Plastic-free buying guides

Our research, published: hand-vetted picks across dozens of everyday categories, from water bottles to bedding.

Browse the guides → The story behind Purra

Why we built an honest shopping concierge, who's behind it, and how it stays free without selling its rankings.

About us →

Purra for iPhone

Launching soon on the App Store. Join the list and you'll get it first, via TestFlight early access.

Join the waitlist